The various shades and hues of color science

Color Marketing Group excels at color forecasting to aid brand owners and marketers

Posted on  May 30, 2019 by Robert Grace — Leave a Comment

Most of us have a favorite color, but few of us bother to ponder more than superficially the deep art and science of color. How can it impact our impression of products, brands and even our mood? There are others who are devoted to delving into these topics –– from researching how to ensure consistent application of colors, to different materials and substrates, to forecasting tomorrow’s “hot” shades and hues.

Read the full article by Robert Grace on PROSPECTOR

Color Marketing Group

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