AmericasMart Gift Industry Showroom 2015
Color is an important emotional connector in showrooms. It not only creates an emotional space but it also carries a consistent brand message. Sampson launched a theme of "Changing the Landscape" for the Santa Barbara Design Studio's(SBDS), a leading gift manufacturer, 2015 AmericasMart showroom . The SBDS landscape takes on a clean, sophisticated, and minimalist showroom design. Colorful products pop against the warm, neutral, gray wall color, Creek Bend by Behr, which provides relief to the visually over stimulated buyers during the Mart. The surprise pop color of Splendor Gold by Behr warms and catches buyer's attention as a focus to the back of the showroom. Additional accents of Behr's Blooming Jasmine (white), a natural wood floor and rustic storage cabinets give the showroom a comfortable, relaxed feel to allow the products to shine.
Showroom Design, Project Management, Fixture Design: Sandy Sampson
“The show vibe is really good. Buyers are happy. Reps are engaged. And everyone is laughing at so many different things from our lines. It’s just a really happy vibe. ”
— Tina B., SBDS
“The show is doing well and our showroom is always full of laughter! You wouldn’t believe the number of compliments I get all day on how our showroom looks. I love it soooo much and so does everyone who enters it. The cubes on the yellow wall are the BEST! It really grabs peoples attention and has lead to additional sales. Plus they look awesome. ”
— Iris W., SBDS
Click here to see the AmericasMart Gift Industry Showroom 2014
Click on image to enlarge.