Sandra Sampson Elected Vice President of Color Education at Color Marketing Group
Sandy Sampson, CMG
Color & Design
Simple Modern Style, Vital Color™
VP of Education
Color Marketing Group®
Sampson was re-elected to the Color Marketing Group’s Executive Committee in November 2022. She will fill a newly established two-year executive roll as Vice President of Education from 2023-2024 to bring color education programming to the membership.
Sandra Sampson is a prominent color and design professional and the founder of Vital Color™ by Simple Modern Style, a multi-disciplinary color and design studio. Her expertise spans diverse industries, including branding, consumer goods, electronics, materials design, flooring, spaces, and health and wellness. Sandra excels at transforming consumer preferences, color trends, and market insights into captivating colors and designs while bridging the gap between color scientists and designers, driving innovation in material colors and applications.
With twenty years of dedicated involvement with the Color Marketing Group (CMG), Sandra has held roles as Board Member, Executive Committee Member, and VP of PR and Communications. As of 2025, she is now Immediate Past Vice President of Education, where she lead initiatives such as CMG’s bi-monthly ColorSpeak™ educational webinars, to enrich the knowledge base of CMG members and is building educational programs for members.
Sandra earned a BFA from the Art Center College of Design and further honed her expertise under the guidance of Leatrice Eiseman at the Eiseman Center for Color Information & Training. She is also a Board Member of the Inter-Society Color Council and a Fellow of the Royal Society for Arts, Manufactures and Commerce (RSA).
Beyond her professional endeavors, Sandra enjoys sailing along the Southern California coast and visiting assisted living facilities with Kitt, her Alaskan Malamute therapy pet.