Key Colors CMG 2026+ World Color Forecast
Embark on a colorful journey around the world by exploring Color Marketing Group® Key Colors from 2026+ World Color Forecast™.
Key Colors – A Short History
In 2011, Color Marketing Group (CMG) introduced regional Key Colors for the World Color Forecast. Each year since then, the Regional Forecasts include a Key Color selected during the regional color steering activity. The regions represented are Asia Pacific, Europe, Latin America, and North America.
Evolution
Since 2021, instead of a single Key Color for each region, CMG's Executive Committee introduced a compendium of three Key Colors per region. While each selected Key Color represents one of the three Color Stories of the Forecast, together they establish a color harmony that works well in combination or as a stand-alone color.
CMG will continue announcing one Key Color known as CMG's "Main Key Color", while the other two colors will be called "Supporting Key Color". On the printed and digital collaterals, all three colors appear with the same caption, "Key Color".
Key Color Selection Process
The regional Key Color is selected out of the 16 colors included in the Regional Color Forecast. The choice is made based on the dominant color direction of the forecast, the importance of the color family to the forecast, the significance of the specific color to the color direction, and how the color best represents the Color Stories or the general spirit of the stories.
The presentation also features CMG's unique Color Evolution analysis over 4 forecast seasons for each region while shedding light on Color Directions globally.
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