ISCC Color Impact Symposium - defining color, the work behind the words
Featuring ISCC Members from a range of fields and practices,
speaking on how they define color in their daily workflow.
Q&A to follow each session
A panel discussion with the speakers will follow the presentations.
We will wrap up the day with Colorful Connections, a fun and informal opportunity to network with ISCC members and Symposium attendees.
Lost in Translation, The gap between what we say and what we see.
Design Presentation - Session 2, 2:30-3:30 PM EST
Sandra Sampson, Vital Color™ by Simple Modern Style
Color is one of the most powerful tools in design — and one of the hardest things to talk about precisely. Sandra Sampson shares her methodology for bridging the gap between what clients imagine and what actually gets built, anchoring subjective preference in shared color language.
Sandra Sampson is the founder of Vital Color™ by Simple Modern Style, a multi-disciplinary color design and graphic design studio. With an insatiable thirst for creative exploration, she transforms consumer preferences, color trends, and market research into captivating color palettes and design that successfully engage target markets across industries. During her over twenty-year tenure with the Color Marketing Group® (CMG), Sandra has served as Board Member, Executive Committee Member, VP of PR and Communications, and Immediate Past VP of Education.
Most recently, Sandra has volunteered on the Education and CMG Summit Planning Committees and was a speaker at the 2025 International Summit - Chromatic Connections, ColorContext Workshop.
Sandra holds a BFA from Art Center College of Design and completed advanced color design studies at the Eiseman Center for Color Information & Training. She serves as a Board Member of the Inter-Society Color Council and is a past Fellow of the Royal Society for Arts, Manufactures, and Commerce (RSA).