COLOR CHOICES CAN'T OCCUR IN A VACUUM
VITAL-COLOR as seen in Office Insight
The Design-Decision Theory
Written by Stephen Witte
Published by Office Insight, 07.06.20
“Some clients don’t necessarily see color as a communicator,” said Sandra Sampson, Vice President, Public Relations and Communications for the Color Marketing Group®. “They can be unaware of how much influence color exerts.” Ms. Sampson leads Simple Modern Style, a color and design consultancy, based in Camarillo, California.
Her dual roles as a CMG officer and a practicing professional qualify her vision into color’s forecasting as well as implementation. “Color is everywhere,” said Ms. Sampson. “The correct color, at the right time, for the desired market, is critical to a product’s success.”
Where does one begin in figuring out all of those nuances? Forget about tea leaves, tarot cards, and Ouija boards. Color is a profession unto itself.
“There’s so much that goes into picking the right color,” said Ms. Sampson. Color choices can’t occur in a vacuum. It compares with casting a play. A professional search ensues for players whose talents and qualities ideally match parts for acting, dancing, singing, or all of the above.