How the Right Choice and Use of Color Supports Success

The Psychology of Color

By Sheryl S. Jackson, Carwash Magazine 2019

The Psychology of Color, By Sheryl S. Jackson, Carwash Magazine

“Color and emotions connect even though a person may not realize that a thought or emotion is driven by color, said Sandra Sampson, a color design professional and Vice President of Public Relations for the Color Marketing Group, an international association for color design professionals that forecasts global color directions. We may not understand why we like a certain color or feel calmer with specific colors, but there are proven research-based connections.”

“Why is paying attention to color an important business decision? ‘When color does not meet the target audience’s preferences and perceptions, the product will have a harder time being sold,’ Sampson said.”

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