Color Design

PALETTE DEVELOPMENT

Finding the right balance of neutral hues and accents provides creative power for this commercial flooring color palette. A manufacturer of American-made flooring requested a product color line refresh.

The color palette design process included:

• Analysis of the current palette in 3D color space to identify the duplicates and opportunities.

• Competitive market analysis

• Mapping current colors to the Munsell color system

• Communicating accurate CIELAB notations for color-matching

• Color palette layout for optimal marketing

• Color-matched sample review

• Pattern color combination renderings